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Vuto lokhala ndi zochitika wamba

Matumba achikhalidwe cha pulasitiki komanso zinthu zosakonzedwa kale zakhala muyezo m'mafakitale osiyanasiyana. Komabe, chilengedwe chawo chimakhudzidwa kwambiri komanso chofunikira kwambiri. Masamba ambiri opezekapo amachokera ku pulasitiki, zomwe sizokha sizokhazo zokha komanso zimatenga zaka zambiri kuwola. Zotsatira zake, zinthuzi nthawi zambiri zimathera pamtunda, nyanja zamchere, ndi malo ena achilengedwe, omwe amachititsa vuto lalikulu ku nyama zamtchire ndi zachilengedwe.

Kuphatikiza apo, kupanga ndi kutaya kwapulasitiki yapulasitiki imathandizira kuti mpweya wowonjezera kutentha umathandizanso mpweya, kukulitsa kusintha kwa nyengo. Ndi kuzindikira za zovutazi, ogula onse ndi mabizinesi akufuna njira zina zomwe zimagwirizanitsidwa ndi zilengedwe zomwe ali nazo.

Yankho: matumba ochezeka

Chikwama cha ** cha Eco-cheke chochezera ** ndi njira yokhazikika yomwe imafotokoza zovuta zomwe zingachitike ndi zovuta zomwe zimaperekedwa ndi zochitika wamba. Opangidwa kuchokera papepala lalitali kwambiri, mabatani awa adapangidwa kuti apereke njira yokhazikika, yochezeka ya eco popanda kunyalanyaza magwiridwe antchito kapena zikhalidwe.

Mawonekedwe ofunikira ndi mapindu

1. Zida zochezera za Eco-zochezeka zimapangidwa kuchokera ku prgg zamkati, makamaka kunkhalango zoyendetsedwa bwino. Ndi biodeggedable, yokhazikika, ndikuyikonzanso, ndikupangitsa kuti ikhale chisankho chilengedwe. Mosiyana ndi pulasitiki, pepala la Kraft limaphwanya mwachilengedwe, osasiya zotsalira pachilengedwe.

2. Amatha kunyamula zinthu zolemetsazi, ndikuwapangitsa kukhala oyenera ntchito zosiyanasiyana, kuchokera ku malo ogulitsira malo ogulitsa. Mphamvu zachilengedwe za pepala la Kraft zimatsimikizira kuti matumba awa angagwiritsidwe ntchito kangapo, kulimbikitsa kulimbikira kwawo.

3. Kusiyanitsa ndi malembedwe: matumba ochezeka a Kraft amapezeka mumitundu yambiri, mawonekedwe, ndi kapangidwe kake, kuwapangitsa kuti azisankha zinthu zosiyanasiyana. Kaya mukufuna thumba losavuta, lokhala ndi ma syylist, yopangidwa ndi zochitika zapadera, matumba a Kraft amathanso kukhala ogwirizana kuti mukwaniritse zofunika zanu.

4. Zovuta komanso zowoneka bwino: chimodzi mwazinthu zowonera za matumba a Kraft ndi kuthekera kwawo kupangidwa ndi logo ya kampani yanu, mitundu, ndi mauthenga. Izi sizongowonjezera kuwoneka kwanu komanso kumakufotokozerani kudzipereka kwanu kuti musakhale okhazikika kwa makasitomala anu. M'dziko momwe ogula amakopeka kwambiri ndi mitundu yozindikira ya Eco, iyi ikhoza kukhala yeniyeni wamphamvu.

5. Kugwiritsa ntchito komanso kubwezeretsanso kwa moyo wawo, m'matumba a kalembedwera a Kraft amatha kuphatikizidwa kapena kubwezeretsedwanso, kuchepetsedwanso chilengedwe chawo. Mosiyana ndi zikwama zapulasitiki zapulasitiki, zomwe nthawi zambiri zimakhala zopewera pamtunda, matumba a kalembedwe a Kraft amatha kubwezeretsedwa padziko lapansi, kumaliza kuzungulira.

6. Mtengo wokwera mtengo: pomwe mtengo woyamba wa zikwama za Kraft amatha kukhala wokwera kwambiri kuposa matumba apulasitiki, mapindu oyambira nthawi yayitali amatuluka pakutulukapo. Mwa kuyika ndalama mu mabizinesi osinthika, mabizinesi amatha kuchepetsa phazi lawo, ndikuwonjezera chithunzi chawo, ndipo chingasungire mtengo wolumikizidwa ndi ziboliboli za pulasitiki ndi malamulo.

Zotsatira za chilengedwe

Kusintha kwa zikwama za Eco-ochezeka kuli ndi kuthekera kopangitsa kuti chilengedwe chikhale chofunikira kwambiri. Mwa kusintha matumba apulasitiki achikhalidwe okhala ndi njira zina zosatheka, mabizinesi amatha kuchepetsa kwambiri kaboni. Umu ndi momwe:

- Kuchepetsa zinyalala za pulasitiki: thumba lililonse la Kraft limagwiritsa ntchito chikwama chimodzi cha pulasitiki pang'ono kapena nyanja. Popita nthawi, izi zimatha kuchepetsedwa bwino mu pulasitiki, kuthandiza kuchepetsa vuto la pulasitiki yapadziko lonse.

- Chotsika cha kaboni: Kupanga zikwama za Kraft kumafuna mphamvu zochepa ndikupanga mpweya wocheperako poyerekeza ndi kupanga matumba apulasitiki. Izi zimathandizira kuti pachepetsedwa mu kaboni konse, kuthandiza kuthana ndi kusintha kwa nyengo.

- Kukwezetsa chuma chozungulira: pogwiritsa ntchito zida zomwe zitha kuphatikizidwa kapena kubwezeretsedwanso, matumba a Kraft amathandizira mfundo zachuma chozungulira. Njirayi imatsindikanso za zinthu zogwiritsidwa ntchito, zimachepetsa kufunika kwa anamwali ndikuchepetsa zinyalala.

- Kuteteza nyama zamtchire: matumba apulasitiki ndiwopseza kwambiri nyama zakuthengo, makamaka nyama zamadzi zomwe nthawi zambiri zimawalipira chakudya. Matumba a makhadi a Kraft, kumbali inayo, igonja mwachilengedwe ndipo musakhale zoopsa zomwezo zinyama, kuthandiza kuteteza zachilengedwe.

Mapulogalamu a Mapepala a Traft a Tocraft

Matumba ogwiritsa ntchito mapepala a Eco-ochezeka amawapangitsa kuti azigwiritsa ntchito mitundu yambiri yamafakitale osiyanasiyana. Nazi zina mwazomwe zimagwiritsidwa ntchito kwambiri:

1. Kugula kwa Retail: Matumba awa ndi chisankho chabwino kwa malo ogulitsa omwe akufuna kupereka makasitomala omwe ali ndi matumba a pulasitiki. Ali wolimba mokwanira kuvala zovala, zowonjezera, ndi zinthu zina zogulitsa, pomwe mapangidwe awo amalola mabizinesi kuti apititse chithunzi chawo.

2. Masitolo ogulitsa: matumba a Kraft ndi abwino kugula malo ogulitsira, kupereka njira yokhazikika komanso yosangalatsa yonyamula zinthu. Amatha kugwiritsidwa ntchito ngati zinthu zouma komanso zonyowa, zimapangitsa kuti azisankha bwino masitolo akuluakulu ndi misika ya alimi.

3. Tsamba la Mphatso: Kupanga kwa matumba kumeneku kumapangitsa kuti akhale angwiro pamphamba. Kaya mukukangana tsiku lobadwa, mphatso ya tchuthi, kapena yopatsa makampani, matumba a Kraft onjezerani kukhudza kwa ulaliki wanu.

4. Zochitika ndi zotsamba: Matumba awa ndi chisankho chabwino kwa zochitika, makanema amalonda, ndi kampeni yotsatsira. Amatha kusinthidwa ndi Logos, mayina omwe amathandizira, kapena mauthenga otsatsa, kupereka njira yothandiza komanso yosangalatsa yogawa zinthu ndi malonda.

5. Chakudya ndi chakumwa: Zakudya zambiri komanso mabizinesi ambiri akusinthira ku malo osungirako zinthu zogulitsa kuti akwaniritse zofuna za ogula. Matumba a Kraft amatha kugwiritsidwa ntchito polamula, zinthu zophika mkate, komanso zochulukirapo, ndikupereka njira yabwino komanso yosangalatsa.

6. Mafashoni ndi Zovala: Mawonekedwe otsetsereka kwambiri akutengera njira zothetsera kusinthana ndi malingaliro awo ozindikira eco. Matumba a Kraft amapereka njira yapamwamba komanso yodzikongoletsera yopatsa zovala zovala, nsapato, ndi zida.

Chifukwa chiyani mabizinesi ayenera kusintha

Kwa mabizinesi, lingaliro la kusinthana ndi zikwama za Eco-Flonger Straft silimangokhudza udindo wa chilengedwe - ndi bizinesi yanzeru. Nayi chifukwa:

1. Kukumana Ndi Ogula: Ogwiritsa ntchito masiku ano ndi odziwa zachilengedwe ambiri kuposa kale. Akufunafuna mitundu yomwe imagwirizana ndi zomwe amagwirizana ndipo amalolera kulipira ndalama zotsalira. Mwa kukhala ndi malo osungirako zinthu zakale, mabizinesi amatha kukopa ndikusunga makasitomala odziwa za eco.

2. Kuyika chithunzi cha Brand: Kukhazikika sikulinso mtundu wa batani; Ndi gawo lofunikira kwambiri pazachidziwitso cha kampani. Pogwiritsa ntchito matumba a Kraft, mabizinesi amatha kudziyika ngati atsogoleri ali okhazikika, kukulitsa mbiri yawo ndikumanga chidaliro ndi makasitomala awo.

3. Zowonetsa Kupanga kusinthana tsopano kungathandize mabizinesi kupewa kusokonezeka ndikukhala wopikisana nthawi yayitali.

4. Ndalama zopulumutsa: pomwe ndalama zoyambirira zimatha kukhala zapamwamba, mabizinesi amatha kusunga ndalama munthawi yayitali pochepetsa chinsinsi cha pulasitiki ndikupewa zoletsa za pulasitiki.

5. Kuchita Nawo Ntchito: Kutengera machitidwe osasunthika kumatha kukulitsani ogwiritsa ntchito komanso kukhala nawo, monga antchito ambiri amakonda kuphatikizidwa ndi makampani achilengedwe. Kuphatikiza apo, mabizinesi omwe amachititsa kuti akhalebe odalirika amatha kumanga ubale wolimba ndi madera awo ndi omwe akukhudzidwa.

Mapeto

Chikwama cha Chizindikiro cha Eco-cheke choposa chikwakwa - ndikudzipereka ku tsogolo lokhazikika. Pophatikiza zabwino komanso zokhazikika za matumba achikhalidwe okhala ndi mwayi wokhala ndi chidwi ndi zinthu zodziwika bwino, matumba awa amapereka njira yodalirika komanso yopanda mabizinesi ndi ogula chimodzimodzi.

Pamene tikupitilizabe kuyambitsa zovuta za dziko losintha mwachangu, zikuwonekeratu kuti mayankho osinthika ngati a Eco-ochezeka samangofunika - ndizofunikira. Popanga kusinthana, mabizinesi amatha kusewera kwambiri pakuchepetsa zinyalala pulasitiki, kutsika mpweya, ndikulimbikitsa chuma chozungulira. Pamodzi, titha kupanga dziko lomwe kunyamula sikuteteza osati malonda athu, koma dziko lathuli.

Chifukwa chake, ngakhale ndinu mwini wa bizinesi yaying'ono kuti mupange bwino kapena gulu lalikulu lomwe likufuna kuwonjezera zoyesayesa zanu, thumba la pepala la a Eco-labwino kwambiri ndi chisankho chabwino. Pangani kusintha lero ndikulumikizana ndi tsogolo lobiriwira.